2015 Golden Advocate Award Winners

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Category A: Advertising

Ad campaign

  • Gold to “Live LA Give LA – End of Year Fundraising Awareness Campaign”  Children’s Hospital Los Angeles Marketing and Communications Department
  • Silver to“San Antonio Regional Hospital Rebrand Campaign” Ignite Design & Advertising
  • Bronze to “Integrated Marketing Campaign” Molina Healthcare

Multicultural Ad Campaign

  • Gold to “Integrated Marketing Campaign – Multicultural Relations” Molina Healthcare

Print Ad

  • Gold to “Ella Print Ad – Live LA Give LA – End of Year Fundraising Awareness Campaign” Children’s Hospital Los Angeles Marketing and Communications Department
  • Silver to “Tricycle Whiz” Zamboo
  • Bronze to “ ‘Experience freedom’ MAKOplasty Ad” Providence Little Company of Mary Medical Center Torrance

Direct Mail

  • Silver to “Planned Giving” Loma Linda University Health

Outdoor

  • Gold to “South Coast Air Quality Outdoor” Sensis & SCAQMD
  • Gold to “2015-16 SCAQMD ‘Check Before You Burn’ Outdoor” Sensis Agency & SCAQMD
  • Silver to “Beeline Bus Advertisements” Glendale Adventist Medical Center Marketing Department
  • Bronze to “Burbank Bobe Hope Airport Advertisements” Glendale Adventist Medical Center Marketing Department

Radio

  • Gold to “Concussion Radio Spot” CHOC Children’s

Television

  • Gold to “San Antonio Regional Hospital TV Brand Campaign” Ignite Design & Advertising

Category B: Marketing/Communication Campaign

Crisis Communications

  • Silver to “Loma Linda University Medical Center response to San Bernardino shooting” Loma Linda University Health Public Affairs

Community Relations

  • Gold to “Health Tips for Parents” UCLA Health, Marketing Communications
  • Silver to “San Antonio Regional Hospital Physician Poster Campaign” Ignite Design & Advertising

New Program, Service or Facility/Company Launch

  • Gold to “IEHP Community Resource Center Campaign” IEHP Marketing Department
  • Silver to  “UCLA Kid Captain” UCLA Health Marketing
  • Silver to “Stroke Empowerment Training Program” Fight Stroke Now

Internal Communications

  • Gold to “The Lunch Box Campaign” IEHP Marketing Department
  • Silver to “Device Security” UCLA Health Marketing
  • Silver to “Annual Employee Flu Event” UCLA Health Marketing
  • Bronze to “‘I’m proud to be CHOC blue!’ campaign” CHOC Children’s

Overall Campaign

  • Gold to “ ‘Choose Well.Choose MemorialCare.’ Open Enrollment Campaign” MemorialCare Health System
  • Silver to “PIH Health Lung Cancer Screening Program” PIH Health
  • Bronze to “Destination Health Campaign” IEHP Marketing Department

Category C: Publications and Collateral Material

Newsletter or E-Newsletter

  • Gold to “Stay Positive, Stay Healthy” Zamboo
  • Silver to “Source Employee Newsletter” Glendale Adventist Medical Center Marketing Department
  • Bronze to “UCLA Health Employee News” UCLA Health, Marketing

Magazine

  • Gold to “Healthy Living” Eisenhower Medical Center
  • Silver to “Physician’s Forum” Glendale Adventist Medical Center Marketing Department
  • Bronze to “U Magazine” UCLA Health Marketing

Brochure

  • Gold to “ ‘Neonatal Services’ Brochure” CHOC Children’s

Annual Report

  • Gold to “ResearCHLA – the research magazine of Children’s Hospital Los Angeles” Children’s Hospital Los Angeles
  • Gold to “ ‘Standing Tall,’ Imagine Winter 2015” Children’s Hospital Los Angeles
  • Silver to  “Loma Linda University Health 2014 Annual Report, ‘This Is The Very Place’ ” Loma Linda University Health
  • Bronze to “GAMC Cancer Annual Report” Glendale Adventist Medical Center Marketing Department
  • Bronze to “Gilda’s Desert Cities 2015 Annual Report” Beth Martin – Martin Marketing & Communications

Special Publications

  • Gold to “Vaccine Flyer” MAGNUS
  • Silver to “2016 Health and Wellness Calendar” Loma Linda University Health
  • Silver to “BE FAST! Stroke Collateral” Riverside University Health System

Books or Booklets

  • Gold to “Member Handbook” Molina Healthcare
  • Silver to “Breastfeeding Education Booklet” UCLA Health, Marketing
  • Silver to “Sticky: A Germ’s Story” Children’s Hospital Los Angeles
  • Bronze to “Wholeness Research” Loma Linda University Health

Display or Exhibits

  • Silver to “Mission/Vision/Values Display Banners” Riverside University Health System

Special Promotional Materials

  • Gold to “I (CHLA Butterfly Icon) LA Branded Merchandise” Children’s Hospital Los Angeles Marketing and Communications Department
  • Silver to “LLUH Women’s Conference:  Ready. Set. Go Green. Think Lean.” Loma Linda University Health
  • Bronze to “BE FAST! Stroke Brain Stress Balls” Riverside University Health System

Category D: Branding/Corporate Identity

New Logo Creation

  • Gold to “New Logo” Riverside University Health System
  • Silver to “The Good Life” Zamboo
  • Bronze to “HC2 Strategies Logo Design” Ignite Design & Advertising

Overall Branding or Re-Branding

  • Gold to “Brand Identity Guide” Riverside University Health System
  • Silver to “San Antonio Regional Hospital Branding & Style Guide” Ignite Design & Advertising
  • Bronze to “Becoming Pathways” Molina Healthcare

Category E: Writing

Press release or pitch letter

  • Gold to “Family Income, Parental Education Related to Brain Structure in Children and Adolescents” Children’s Hospital Los Angeles – Debra Kain
  • Silver to “Separation Anxiety: Crafting a Press Release on How a Team of CHLA Doctors and Nurses Separated Conjoined Twins in Haiti” Children’s Hospital Los Angeles – Lorenzo Benet
  • Bronze to “The Secrets to Living a Healthier and Longer Life” Calvin Naito Enterprises

Complete newsletter or magazine

  • Gold to “Pomona Valley Hospital HealthCares Magazine” Beth Martin – Martin Marketing & Communications
  • Silver to “Casa’s Transformation  – Fall 2015” Casa

Brochure

  • Gold to “ ‘Pediatric Advanced Care Team’ Brochure” CHOC Children’s
  • Bronze to “The CHOC Experience Guide” CHOC Children’s

Feature article

  • Gold to “Gut Check Time” Candace Pearson, The Writers’ Project, for Children’s Hospital Los Angeles
  • Silver to “ ‘Standing Tall’ Imagine, Winter 2015” Children’s Hospital Los Angeles
  • Bronze to “Chemical Reaction” Candace Pearson, The Writers’ Project, for Cedars-Sinai Medical Center

Website/e-mail

  • Gold to “ ‘Mental Health Services’ Website” CHOC Children’s

Speech

  • Gold to “Circle of Friends Speech” CHOC Children’s

Annual Report

  • Gold to “Imagine, Winter 2015” Children’s Hospital Los Angeles
  • Silver to “ResearCHLA – the research magazine of Children’s Hospital Los Angeles” Children’s Hospital Los Angeles – Ellin Kavanagh, Debra Kain, Jennifer Marcus, Shanika Pelpola
  • Bronze to “CHOC Nursing Annual Report” CHOC Children’s

Other

  • Gold to “Vaccines Flyer” MAGNUS
  • Silver to “Entrepreneur of the Year Essay Nomination” CHOC Children’s

Category F: Video

Internal Video Production

  • Gold to “Kindness Video” UCLA Health Marketing
  • Silver to “San Antonio Regional Hospital Internal Name Change Video” Ignite Design & Advertising
  • Bronze to “OIC Promise- Brand Video” Orthopaedic Institute for Children

External Video Production

  • Gold to “Life on the Line” Advancement Films | Loma Linda University Health
  • Silver to “‘Nurture and Heal’ Fundraising Campaign Video” Providence Little Company of Mary Medical Centers Torrance and San Pedro
  • Bronze to “Molina True Stories” Molina Healthcare

Video News Release

  • Gold to “A Melody Valve for Max Page” Chidlren’s Hospital Los Angeles/Lorenzo Benet, Owen Lei, Austin Kearsley
  • Silver to “Special Olympics” Glendale Adventist Medical Center Marketing Department

Category G: Digital Marketing/Communications

Website or Intranet

  • Gold to “UCLA Health Website Redesign” UCLA Health Marketing
  • Silver to “CHLA.org Redesign – Making It Easier for Patient Families to Get the Information They Need Most” Children’s Hospital Los Angeles – Claudia Linh, Edwin Wong, Peter Ward, Jorge Dagang, Diana Cheng, Nick Carranza
  • Bronze to “Ducks for CHOC Fundraising Campaign” CHOC Children’s
  • Bronze to “Giving Tuesday 2015” CHOC Children’s
  • Bronze to “Mental Health Initiative Campaign” CHOC Children’s

Social Media

  • Gold to “Community Champions Facebook Challenge” Molina Healthcare
  • Silver to “Cancer Patient Sings Duet with Rachel Platten” Nick Carranza & Diana Cheng – Children’s Hospital Los Angeles
  • Bronze to “People of UCLA Health” UCLA Health
  • Bronze to “MolinaTBT” Molina Healthcare
  • Bronze to “Reversing Brian Damage” Children’s Hospital Los Angeles – Debra Kain and Shanika Pelpola
  • Bronze to “Star Wars Visits the Kids at CHLA” Children’s Hospital Los Angeles

Interactive Media

  • Gold to Why Sandra is Tri-ing to End Pediatric Cancer” Diana Cheng – Children’s Hospital Los Angeles
  • Gold to “New Heart, Old Melody” Diana Cheng – Children’s Hospital Los Angeles
  • Silver to “Clayton Gets Back Up” Diana Cheng – Children’s Hospital Los Angeles
  • Bronze to “UCLA Baby App” UCLA Health Marketing

Category H: Media Relations

Single Placement

  • Gold to “Star Wars” Children’s Hospital Los Angeles
  • Silver to “Little Darth Vader Gets a New Heart Valve” Children’s Hospital Los Angeles Lorenzo Benet
  • Silver to “InnovAge ‘Aging in Place’ Media Launch Day” InnovAge Marketing and Communications Team
  • Bronze to “Too much ‘brexting’ undermines bonding during breastfeeding, KPCC-FM” Porter Novelli & Pomona Valley Hospital Medical Center
  • Bronze to “5 Things You Should Know About Oncofertility, Huffington Post” Porter Novelli & CHOC Children’s

Media Relations Campaign

  • Gold to “Transforming the Transgender Landscape: CHLA’s Center for Transyouth Health and Development” Children’s Hospital Los Angeles
  • Silver to “Out of the Shadows: Shining a Light on the Pediatric Mental Health Crisis” Porter Novelli & CHOC Children’s
  • Bronze to “Emergency Preparedness Education and Kit Giveaway” Molina Healthcare, Inc.

Category I: Special Event

  • Gold to “Loma Linda University PossAbilities Road to Rio Sports Luncheon” Loma Linda University Health
  • Silver to “LLUH Women’s Conference:  Ready. Set. Go Green. Think Lean.” Loma Linda University Health
  • Silver to “Farm Fresh Freebies” Molina Healthcare
  • Bronze to “Founders’ Day 2015” Molina Healthcare
  • Bronze to “The Future of Healthcare: The CAPP Event that Redefined Patient-Physician Relationships” Scott Public Relations

Category J: Off the Wall

  • Gold to “NICCU Hand Hygiene Initiative – Door Wraps” Children’s Hospital Los Angeles Marketing and Communications Department
  • Gold to “Snow Much Fun” Zamboo
  • Silver to “San Antonio Regional Hospital Men’s Health Event Winners Trophies” Ignite Design & Advertising

Category K: Great Work That Never Saw The Light Of Day

  • Bronze to “ ‘Live your story’ Ad Campaign” Providence Little Company of Mary Medical Centers Torrance and San Pedro