2016 Golden Advocate Award Winners

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Category A: Advertising

Ad campaign

  • Bronze: Paolucci, Salling and Martin for ADIA overall ad campaign.
  • Silver: Inland Empire Health Plan for Nurse Advice Line Campaign.
  • Gold: Maricich Health for L.A. Care Covered, “Multi-Faceted” Open Enrollment Campaign.
  • Gold: Maricich Health for Edward-Elmhurst Health “Healthy Driven” 3.0.
  • Gold: Orthopaedic Institute for Children at Orthopaedic Institute for Children for 2016 Sports Medicine Campaign.

Multicultural Ad Campaign

  • Silver: Maricich Health for L.A. Care Covered, “Multi-Faceted” Open Enrollment Campaign.
  • Gold: LAGRANT COMMUNICATIONS for EMBRACA Study Clinical Trial.

Print Ad

  • Bronze: Maricich Health for Edward-Elmhurst Health “Healthy Driven” 3.0.
  • Silver: Zamboo for Superhero Strength.
  • Gold: Paolucci, Salling and Martin for El Segundo Dermatology Print Ad.

Outdoor

  • Bronze: Paolucci, Salling and Martin for Torrance Memorial You CAN Billboard.
  • Silver: Maricich Health for Edward-Elmhurst Health “Healthy Driven” 3.0.
  • Gold: Maricich Health for L.A. Care Covered, “Multi-Faceted” Open Enrollment Campaign.

Radio

  • Silver: Maricich Health for L.A. Care Covered, “Multi-Faceted” Open Enrollment Campaign.
  • Gold: Maricich Health for Edward-Elmhurst Health “Healthy Driven” 3.0.

Television

  • Bronze: CHOC Children’s at CHOC Children’s for Tricycle.
  • Silver: Maricich Health for Edward-Elmhurst Health “Healthy Driven” 3.0.
  • Gold: Maricich Health for L.A. Care Covered, “Multi-Faceted” Open Enrollment Campaign.

Web/Online Banner or Ad

  • Bronze: PAOLUCCI SALLING AND MARTIN for Torrance Memorial Web Ads.
  • Silver: Stephanie Leontis and Dee Dee Jacobs at CHOC Children’s Hospital for Health Topic Facebook Ad Campaign 5/2016-12/2016.
  • Gold: Maricich Health for L.A. Care Covered, “Multi-Faceted” Open Enrollment Campaign.

Category B: Marketing/Communication Campaign

Crisis Communications

  • Gold: Porter Novelli & Pomona Valley Hospital Medical Center for Pomona Valley Hospital Medical Center Demonstrates Commitment to Safe, High-Quality Patient and Family-Centric Care.

Community Relations

  • Bronze: Michael Pollock and Ryan Chen at UCLA Health for Helping U Help Your Community Contest Campaign.
  • Silver: Molina Healthcare for Molina HOPE Coat Drive.
  • Gold: Molina Healthcare for Flint Water Crisis – Lead Awareness and Education.
  • Gold: Molina Healthcare for Thanksgiving Food Giveaway.
  • Gold: St. Joseph Hoag Health at St. Joseph Hoag Health for Shop with Your Doc.

New Program, Service or Facility/Company Launch

  • Gold: Maricich Health for SCVMC Valley Health Center Downtown Grand Opening.

Internal Communications

  • Bronze: Inland Empire Health Plan for IEHP’s Strategic Priorities Logo.
  • Silver: Inland Empire Health Plan for Employee Wellness Program.
  • Gold: Shadee Ashtari, Judi Goodfriend, and Tiffani Quach Mendinueto at UCLA Health for Annual Employee Flu Event.

Overall Campaign

  • Bronze: Inland Empire Health Plan for 20th Anniversary Campaign.
  • Silver: Inland Empire Health Plan for Employer Branding.
  • Gold: PIH Health for PIH Health Colonoscopy Program.

Multicultural Campaign

  • Gold: Maricich Health for SCVMC Valley Health Center Downtown Grand Opening

Category C: Publications and Collateral Material

Newsletter or E-Newsletter

  • Bronze: CHOC Children’s for Physician Connection e-newsletter.
  • Silver: CHOC Children’s for Kids Health e-newsletter.
  • Gold: UCLA Health Marketing Communications at UCLA Health for Physicians Update.
  • Gold: UCLA Health Marketing Communications at UCLA Health for Vital Signs.

Magazine

  • Bronze: Pomona Valley Hospital Medical Center & Parsons Marketing for HealthCares Magazine.
  • Silver: Eisenhower Medical Center for Healthy Living magazine.
  • Silver: Providence Little Company of Mary for “In Good Company” Magazine.
  • Gold: David Greenwald at UCLA Health for U Magazine.

Brochure

  • Gold: Tiffani Quach Mendinueto and Shadee Ashtari at UCLA Health for Breastfeeding Education Handouts and Brochure.

Annual Report

  • Bronze: Loma Linda University Health for Loma Linda University Children’s Hospital Foundation Annual Report.
  • Silver: Glendale Adventist Medical Center for GAMC Cancer Annual Report – 2016 Lymphoma.
  • Silver: Loma Linda University Health for Nursing Annual Report.
  • Gold: Dee Dee Jacobs and Stephanie Leontis at CHOC Children’s for Destination: CHOC.

Special Publications

  • Gold: Eisenhower Medical Center Foundation/LITCO Marketing for Eisenhower Medical Center Foundation Ride for the Brand Invitation.

Books or Booklets

  • Bronze: Inland Empire Health Plan for 20th Anniversary Book.
  • Silver: Glendale Adventist Medical Center for GAMC Recipe Book.
  • Gold: Tiffani Quach Mendinueto and Judi Goodfriend at UCLA Health for Advance Care Directive.

Special Promotional Materials

  • Silver: Loma Linda University Health for Health and Wellness Calendar.
  • Gold: Tiffani Quach Mendinueto and Judi Goodfriend at UCLA Health for UCLA Health U mugs and U bags.

Category E: Writing

Complete newsletter or magazine

  • Bronze: Beth Martin at Martin Marketing & Communications for Pomona Valley Hospital HealthCares Magazine.
  • Silver: Maricich Health for UCSF Medical Center “Healing Abounds”.

Brochure

  • Silver: Dee Dee Jacobs at CHOC Children’s for Concussion Do’s and Don’ts.

Feature article

  • Bronze: Caroline Mekhiel at Glendale Adventist Medical Center for The Power of the Lift.
  • Bronze: Dee Dee Jacobs at CHOC Children’s for Music to a Little Girl’s Ears.
  • Bronze: Good Samaritan Hospital/Fund Development Office for Innovative Thinkers: Susan and Jack Blumenthal.

Op-Ed/Editorial

  • Gold: Porter Novelli & Pomona Valley Hospital Medical Center for Pomona Valley Hospital Medical Center Nationally Recognized For Care.

Website/e-mail

  • Bronze: Stephanie Leontis at CHOC Children’s for Pulmonology website.
  • Silver: Dee Dee Jacobs at CHOC Children’s for Genetic Services Website.

Annual Report

  • Bronze: Beth Martin at Martin Marketing & Communications for IEHP Cal MediConnect Annual Report.

Other

  • Bronze: Inland Empire Health Plan for IEHP Smart Care Text Campaign (IEHP Online Member Portal).
  • Silver: Inland Empire Health Plan for Access to Care Text Campaign.

Category F: Video Production

Internal Video Production

  • Bronze: CHOC Children’s for CHOC Children’s Celebrates Child Life Week.
  • Bronze: Tiffani Quach Mendinueto and Judi Goodfriend at UCLA Health for Jingle Bell Rock for U.
  • Silver: Tiffani Quach Mendinueto and Shadee Ashtari at UCLA Healthfor Employee Spotlight Videos for Employee News.
  • Gold: Inland Empire Health Plan for Engagement Survey Video.

External Video Production

  • Bronze: Inland Empire Health Plan for Medi-Cal 50th Anniversary Video.
  • Silver: Inland Empire Health Plan for Nurse Advice Line Television spot.
  • Gold: Inland Empire Health Plan for CRC 1-year Anniversary Video.

Category G: Digital Marketing/Communications

Website or Intranet

  • Bronze: Brown Parker & DeMarinis Advertisingfor Turn For The Better https://www.turn4thebetter.com/.
  • Bronze: Paolucci, Salling and Martin for ElSegundoDermatology.com.
  • Silver: Paolucci, Salling and Martin for AdiaCares.com.
  • Gold: Paolucci, Salling and Martin for BCHD.ORG.

Digital Marketing/Communications – Social Media

  • Bronze: Paolucci, Salling and Martin for Torrance Memorial Social Media.
  • Silver: Inland Empire Health Plan for Member Services Recruitment Job Fair Campaign.
  • Gold: St. Joseph Health for Health Calling.

Category H: Media Relations

Single Placement

  • Bronze: Porter Novelli & Children’s Hospital of Orange County for One Family’s Journey to Overcome Epilepsy.
  • Silver: Brower, Miller & Cole for UCI MIND FEATURE STORY.

Media Relations Campaign

  • Bronze: Molina Healthcare for Flint Water Crisis – Lead Awareness and Education.
  • Silver: LAGRANT COMMUNICATIONS for EMBRACA Study Clinical Trial.

Category J: Off the Wall

  • Silver: Tiffani Quach Mendinueto and Judi Goodfriend at UCLA Health for UCLA Health Recipe Cards.
  • Gold: Zamboo at Zamboo for Outpatient Wayfinding.